DisneyNOW is designed to satisfy viewers’ demand for more content, easier access, more control, including Disney Junior Only Mode for Preschoolers, and more “Disney magic,” including character avatars and “favorites” – all in one app.
Like the previous streaming apps, access to full episodes and live streaming continues to be available when viewers authenticate via their participating cable, satellite or digital programming distributor. Each network also offers a selection of full episodes to fans without signing in.
Customized sponsorship opportunities offer clients a variety of ways to engage with consumers, including :15/:30 pre- and mid-roll video ads, content sponsorships, sweepstakes and interactive videos.
DisneyNOW is available on iOS, Apple TV (4th Gen), Android and Roku. Fire TV, Android TV and the Web launched in 2018.